One dashboard for every affiliate program.
We're a small, self-funded team based in Berlin, building the tool we wished we'd had running our own media business.
Affiliate marketing is where data goes to die. Every brand runs its own portal, its own schema, its own reporting cadence. Spreadsheet Monday is a global phenomenon.
We were affiliates before we were founders. We built this dashboard for ourselves, then realised that 20,000 other operators had the same problem. So we opened it up.
Today, xuly.io aggregates 221 brands across iGaming, sports, forex, crypto, e-commerce, and SaaS — with 5–10 new adapters landing every month. AI flags anomalies before they hurt, automation rules replace manual Slack drills, and sub-affiliate payouts happen without a spreadsheet in sight.
Behind the scenes, it's a Next.js + Supabase + Trigger.dev stack with a plug-in adapter architecture that makes shipping brand #500 no harder than shipping #22.
What we believe
We don't ship features, we ship leverage. Every weekly release should unlock a new capability for our users.
Our product stores credentials for 200+ vendors. Security and reliability are never traded for velocity.
We read every ticket within an hour. Roadmap is shaped by our 500 loudest paying customers — not the quietest.
No VC. Profitable from month 6. Our incentives are aligned with long-term customer outcomes, not exit math.
A very short history
- 2025Founders hit the '20 dashboards' pain point running a media company. Prototype built in 3 weeks.
- Q1 202650 paying customers. First AI insights ship. €1.2M ARR.
- Q2 2026221 supported brands. Sub-affiliate payouts in Stripe Connect. €2.5M ARR.
- TodayShipping weekly. Building the category-defining affiliate aggregator.